Meet our people


Wendy Dean

FED Trustee: A true people person, Wendy enjoyed a career delivering impactful culture change programmes across diverse business for over 20 years. As HR Director for FedEx in 2000, the development of “Delivering Peace of Mind” transformed the business in readiness for acquisition in 2006. This culminated in Wendy becoming Personnel Today – HR Director of the Year.

Following the same success, Wendy moved to Steelite International in 2008 becoming Group HR Director and delivering another culture programme in a traditional manufacturing environment that had gone through significant depression since the 1980’s. Wendy introduced “Stepping up to the Plate” in 2009 as a programme of change which created training opportunities for everyone, from employees being able to learn how to read and write, through to a new business foundation degree with Staffordshire University which was open to all employees regardless of level within the organisation. Her passion is to improve links between education and industry and to ensure that business requirements are communicated to education to ensure young people are fit for purpose.

She became instrumental in the acquisition of Royal Crown Derby by Steelite International in 2012 and led the business through a rebranding and new product line programme – which was out of her area of expertise. Culture change, of course, soon followed.

Ready to leave the corporate world, In 2015 set up her own business, Strategi Solutions Group. With culture change at the heart, Wendy saw an opportunity to align three core business streams: People, Marketing and Creative. All working simultaneously to help businesses thrive through change, using her wealth of experience to support every step of this journey.

The company is now an employer of choice in Staffordshire, committing to cultivating local talent, and has gone on to win numerous prestigious awards. Wendy was the winner of Inspiring Workplaces Inspiring Leader 2022, Strategi was finalists at the Engage Awards 2022, winners of Best SME HR and Marketing 2021, National Business Awards, Personnel Today Awards and the Staffordshire Chamber Awards to name a few!

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